Flying Colors Learning Centers

Substance began this identity by renaming the original daycare center. The client made extra efforts to be more than a typical daycare by providing learning opportunities for children in a creative environment.

The Flying Colors name conveys multiple meanings—borrowing from the phrase that means to do something in a highly successful way, such as graduating with “flying colors”. It also keys into the bright colors that are associated with children and joy.

The logo is a clever image of a child’s handprint that forms a colorful flying bird signifying freedom, fun and yes, learning!